From concept to launch, bringing ideas to life

Create

Generate original ideas by identifying opportunities, trends, and real-world needs, crafting concepts that resonate with communities.

Develop

Transform ideas into actionable strategies with purpose, partnerships, and resources necessary to bring concepts to life.

Launch

Oversee the process of delivering initiatives to market, ensuring alignment with strategic goals while maximizing impact.

What I do?

I have warn many hats over the years

Concept & IP Generation

Develop original breakthrough IP that is viable, scalable, episodic, and lasting.

Strategic Partnerships

Identify and develop partnerships needed to execute and amplify.

Marketing

Unique results-based, audience-focused marketing campaigns.

Business Strategy

Transforming market research and analysis into actionable business plans.

Programming

Curation of talent and experiences to deliver a cohesive, engaging narrative

Experience Design

Create intentional environments that connect with audiences

Work I've done

A small sample of some cool projects I've produced

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Rock The Bells Cruise

The first-ever cruise created for Hip-Hop heads ('23 - '24)

A3C Festival & Conference

One of Atlanta's most impactful annual events at the intersection of music, tech, and culture ('08 - '19)

Yacht The Basel

An award-winning branded activation by Cheetos that became one of the most talked about events at Art Basel in Miami ('21)

Hotlanta Hot Sauce

… because there was no Atlanta inspired Hot Sauce available

Trill Mealz Food Court

The first Hip-Hop inspired food court hosted by Bun B and Trill Burgers ('22 - '23)

Wu-Tang Takeover Atlanta

A multi-day cultural experience across the city celebrating the 25th Anniversary of 36 Chambers ('18)

Brands I've worked with

100+ collaborators and counting

Mike Walbert

A serial entrepreneur with a career rooted at the intersection of creativity and community. A passion for developing original concepts and launching new ventures.

Most recently led business development for LL COOL J’s Rock The Bells ('21 - '24) and previously served as co-owner and director of A3C Festival & Conference ('09 - '19) - helping shape two of hip-hop’s most influential platforms.

Why Atlanta?

Brands I've worked with

If you can dream it, you can build it here.

100+ collaborators and counting

Why Atlanta?

If you can dream it, you can build it here

I was born and raised in Atlanta — a city that shaped my life, career, and values.

Atlanta drives culture, sparks movements, and launches some of world’s most influential entrepreneurs, artists, and creatives. It’s the birthplace of the Civil Rights Movement and the undisputed capital of hip-hop.

Over the past 40 years, I’ve witnessed its growth and evolution firsthand — and I’m more optimistic than ever about its future.

ATL Branch 2025