Rock The Bells Cruise
The first ever hip-hop inspired cruise included 4-days of non-stop activities. Sailing across the Caribbean from Miami to the Bahamas, the cruise featured live performances from iconic hip-hop artists, DJ sets, interviews, panel discussions, and once-in-a-lifetime fan experiences, all honoring classic hip-hop.
Origin: After connecting with Atlanta-based cruise company, Sixthman, it became evident that there needed to be a Hip-Hop inspired cruise, and that they were the perfect production partners able to help execute the vision.
Highlights: The Cruise sold out within days of announcement and the attendees have truly loved and embraced the experience. Nearly 30% of cruisers said it was the "best vacation ever," and there is has developed an organic, active and enthusiastic community in support of the experience.
Work: Partnership Negotiations, Deal Structure, Concept Design, Talent Curation & Booking, Programming & Scheduling, Event Design and Marketing Strategy
Talent Included: Rick Ross, Lil Jon, Busta Rhymes, Nick Cannon & Wild-N-Out, Jadakiss, E-40, Big Boi, DJ Jazzy Jeff, Trina, Just Blaze, Scarface, Trick Daddy, Mia X, Mc Lyte, Mannie Fresh, Goodie Mob, Pete Rock, Slick Rick, Talib Kweli, Rakim, Big Daddy Kane, Bun B, Too Short, Kid Capri, Digable Planets, The Soul Rebels, Rah Diggah.
On-Board Experiences
Rock The Bells Cruise