Hotlanta Hot Sauce

Consumer Product | '10 - '12

The Perfect Blend of Sweet and Heat.

Because there was no Atlanta-inspired hot sauce available. Hotlanta Hot Sauce was born out of a simple observation: a city with a distinctive food culture and a bold identity deserved a condiment that celebrated both. A sweet-and-spicy Southern hot sauce designed to honor Atlanta — in the kitchen and at the table.

Origin

After a short stint as a marketing director for a snack foods company — my first job out of college — I started Hotlanta Hot Sauce with two high school friends, Tom and David.

We were inspired to create an Atlanta-themed hot sauce that could hold its own against Texas and New Orleans. Every city with a serious food culture had a signature sauce — except ours. So we built one, grounded in Southern flavor and unapologetically Atlanta.

Awards

And it's good — really good.

Winner of two Scovie Awards at the annual National Fiery Foods & BBQ Show, recognizing excellence in flavor, balance, and craftsmanship among the country's best hot sauce makers.

Hotlanta Hot Sauce

Work

Brand Development Product Design Packaging Distribution Strategy Marketing