Pynk Beard
Song
"Ice On The Road," the work that inspired everything.
Civic Campaign · 2026
Ice on the Road
Turning a song into a call to action.
Pynk Beard. Photo by Dez Wilson.
The Insight
Can we turn an inspired song with purpose into a movement with a mission?
It started with a song. Pynk Beard's "Ice On The Road" sounded like the soundtrack of a movement.
I reached out to his team, aligned on a shared mission, conceived the music video direction, and brought on Bryan Bankovich of Newmerica to direct and edit. Then I built the website around one call to action, a place where the response to the song becomes something a person can actually do.
A coordinated influencer rollout carried both: millions of views on the video, tens of thousands of visitors to the site in two weeks.
The Video
Bryan Bankovich
Director & Editor, Newmerica
Brought on to direct and edit the music video.
Mike Walbert
Website & Video Concept
Built the site and its call to action, and conceived the video.
The Ask
Five reforms, stated plainly.
The campaign asks for accountability rather than abolition, framed as five specific, concrete changes any visitor can understand in under a minute.
-
Warrants
No home entry without a judge's signature.
-
Identity
A total ban on masks. Every agent must be identifiable.
-
Transparency
Universal body cameras for all domestic operations.
-
Restraint
De-escalation over the discharge of firearms in our streets.
-
Safety
Protected safe zones for schools, hospitals, and churches.
The Site
Built so the next step is never in question.
Use Your Voice
Ready-made campaigns from Common Cause, the ACLU, the National Immigration Law Center, MoveOn, and Change.org, each one a single click from the page.
Contact Your Representative
Find your representative, write through Democracy.io, or get help placing the call. Three routes, because people give up at different points.
Check Your Registration
A direct handoff to Vote.org, on the theory that the most durable action is the one that outlasts the news cycle.
Fund the Work
Twelve vetted organizations grouped by what they actually do: legal defense and policy, direct humanitarian aid and monitoring, and accountability and faith-based action.