Rock The Bells Cruise
Rock The Bells | '23 - '25
The first ever hip-hop inspired cruise included 4-days of non-stop activities. Sailing across the Caribbean from Miami to the Bahamas, the cruise featured live performances from iconic hip-hop artists, DJ sets, interviews, panel discussions, and once-in-a-lifetime fan experiences, all honoring classic hip-hop.
Origin
After connecting with Atlanta-based cruise company, Sixthman, it became evident that there needed to be a Hip-Hop inspired cruise, and that they were the perfect production partners able to help execute the vision.
Highlights
Sold out within days of announcement
The attendees have truly loved and embraced the experience. Nearly 30% of cruisers said it was the "best vacation ever," and there has developed an organic, active and enthusiastic community in support of the experience.
Work
Talent
Rick Ross, Lil Jon, Busta Rhymes, Nick Cannon & Wild-N-Out, Jadakiss, E-40, Big Boi, DJ Jazzy Jeff, Trina, Just Blaze, Scarface, Trick Daddy, Mia X, Mc Lyte, Mannie Fresh, Goodie Mob, Pete Rock, Slick Rick, Talib Kweli, Rakim, Big Daddy Kane, Bun B, Too Short, Kid Capri, Digable Planets, The Soul Rebels, Rah Diggah
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On-Board Experiences
Rock-N-Out
Wild-N-Out was a hit with Nick Cannon bringing comedy, energy, and all-out fun.
E-40's Snacks & Chat
A culinary conversation with an icon paired with bites from his cookbook.
Sneaker Ball
Each night gave guests a chance to dress up and celebrate after a full day of events.
Stackin' Chips
The casino came alive after hours — DJs set the vibe and artists stacked chips at the tables.
Live Graffiti & Art
The ship came alive with art galleries and curated installations at every turn.
Grill Station
Guests could design their own custom gold grills with Atlanta's own Scotty ATL.
2024 
2025