Wu-Tang Takeover Atlanta
Every living member of the Wu-Tang Clan participated in a unique 2-Day experience that climaxed with a performance at the A3C Festival. A limited number of special "Wu-Tang Tickets" were made available - providing guests exclusive access to curated experiences with the members, including a conversation with RZA, screening of 36th Chamber of Shaolin, book singing with U-God, Wu-Tang inspired art gallery, chess tournament, backstage BBQ, and free Wu-Tang tattoos.
Participating partners included -The North Face, Sweetwater Brewery, 2 Chainz, WSB-TV, Atlanta United, King of Pops, Plaza Theater, SWAG Shop, Criminal Records, City of Ink, WISH Gallery and Atlanta Hawks
Origin: How do we do something unique to Atlanta to celebrate Wu-Tang Clan’s 25th anniversary of Enter the Wu-Tang: 36 Chambers that couldn't be replicated anywhere else.
Highlights: At the WISH Gallery, eight local artists unveiled Wu-Tang–inspired installations while RZA and Masta Killa hosted chess matches and participated in a tea ceremony, making it a truly unforgettable night.
Work: Original Concept, Experience Design, Talent Booking, Programming & Scheduling and Marketing Strategy
Wu-Chain: 36 Traphouses
A mashup mixtape that blends the gritty wisdom of Wu-Tang Clan with the trap-heavy swagger of 2 Chainz. This culture-bending project reimagines classic bars and beats, bridging Shaolin and the South in a bold sonic collision that pays homage to both legends while creating something entirely new. The project was part of the marketing strategy promoting A3C and Atlantan's celebration of Wu-Tang Clan.
Origin: This project was one of dozens of smaller (and larger) ways we celebrated Wu-Tang Clan's 25 anniversary. I had the idea and was able to convince DJ Critical Hype to produce the project and then I was able to get the blessing and support of Wu-Tang and 2 Chainz, who provided audio track and marketing support.
Impact: The project premiered exclusively on Rolling Stone and was featured across dozens of top-tier national media outlets. It earned widespread critical acclaim, praised for its creativity and cultural relevance, and generated over 50 million impressions and 3 million organic streams - solidifying its place as both a fan-favorite and a standout tribute in Wu-Tang’s 25th anniversary celebration.
Work: Executive Producer, Marketing & Press Strategy
A mashup mixtape that blends the gritty wisdom of Wu-Tang Clan with the trap-heavy swagger of 2 Chainz. This culture-bending project reimagines classic bars and beats, bridging Shaolin and the South in a bold sonic collision that pays homage to both legends while creating something entirely new.
This project was one of dozens of ways we celebrated Wu-Tang Clan's 25 anniversary. I was able to convince DJ Critical Hype to produce the project and then get the blessing and support of Wu-Tang and 2 Chainz, who provided audio track and marketing support.
Impact: The project premiered exclusively on Rolling Stone and was featured across dozens of top-tier national media outlets. It earned widespread critical acclaim, praised for its creativity and cultural relevance, and generated over 50 million impressions and 3 million organic streams - solidifying its place as both a fan-favorite and a standout tribute in Wu-Tang’s 25th anniversary celebration.
Work: Executive Producer, Marketing & Press Strategy
