A3C evolved from a small showcase into a multi-day experience that brought together artists, entrepreneurs, and thought leaders across music, tech, and culture. It served as a launchpad for emerging talent and a platform for legends, while spotlighting Atlanta’s role as a global hub for hip-hop and innovation.

A3C was an internationally recognized institution in hip-hop and one of Atlanta’s most significant cultural events bringing tens of thousands of visitors to Atlanta and driving economic activity, creative collaboration, and cultural storytelling throughout the city. From live performances and thought-provoking panels to art installations and community events, A3C was a vital force in celebrating, preserving, and pushing hip-hop culture forward.

Origin: After a 13 hour car ride to and from Austin, TX for SXSW, I was determined to build a platform in Atlanta that could showcase Atlanta's talented artists, entrepreneur and creatives. I was introduced to Brian Knott several months later, who had produced a small 3-Day hip-hop show at Center Stage called "A3C."

Highlights: Killer Mike performing "Claremont Lounge" at the Clermont Lounge

Work: Business Strategy, Sponsorship Sales, Strategic Partnership, Talent Curation & Booking, Programming & Scheduling, Event Design and Marketing Strategy

Co-Owner & Director | 2009 - 2019 (Sold)