The Creator Complex
A3C Conference | '17 - '19
The Creator Complex was a one-day experience that connected artists and producers with creative professionals and company experts to create valuable digital assets and provide actionable insight.
The Problem
Independent hip-hop artists have limited time and resources. Artists often spend a majority of their time and money writing and recording music, but far too little time and resources on the rest of their product and brand.
Our Solution
Link artists with professional creatives to review and develop assets for independent hip-hop artists that can directly help their careers.
How?
- Facilitate connections with creative professionals
- Provide artists with new resources
- Help artists identify areas of improvement
- Create new media for the artists use free of charge
Independent artists are looking for new, affordable and innovative ways to make music, collaborate, market themselves and create a sustainable income. At the Creator Complex artists can create, and take home, tangible media and assets to better present themselves and further their career on their own.
Experience
A3C programmed dedicated spaces with industry professionals for 1-on-1 and group sessions. Sessions ranged from a few minutes to a half hour.
Photography
Resident photographers shooting headshots and full body artist profiles.
Writing
Press and writing experts reviewing and editing artist bios.
Graphic Design & Identity
Graphic designers reviewing brand assets, providing consultation and resources for a cohesive brand identity.
Website Development
Web developers reviewing and optimizing current websites, or starting new ones from scratch.
Music Production
Making new beats using the latest technology and equipment hosted by product professionals.
Mixing & Mastering
Audio engineers helping artists get the sound they're looking for with new, affordable technology.
Video Production
Video directors shooting short videos, interviews or more complex virtual reality shorts.
Tech & Hardware
Dedicated spaces allowing artists to interact and play with the tech and tools of the future.
Music Distribution
A trusted music distribution company representative helping artists through uploading and distributing online.
Real Impact
Over $100,000 value of digital assets and consultation provided to more than 600 artists in 12 hours.
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