Wu-Tang Takeover Atlanta

A3C Festival | 2018

Every living member of the Wu-Tang Clan participated in a unique 2-Day experience that climaxed with a performance at the A3C Festival. A limited number of special "Wu-Tang Tickets" were made available — providing guests exclusive access to curated experiences with the members, including a conversation with RZA, screening of 36th Chamber of Shaolin, book signing with U-God, Wu-Tang inspired art gallery, chess tournament, backstage BBQ, and free Wu-Tang tattoos.

Participating Partners

The North Face Sweetwater Brewery 2 Chainz WSB-TV Atlanta United King of Pops Plaza Theater SWAG Shop Criminal Records City of Ink WISH Gallery Atlanta Hawks

Origin

How do we do something unique to Atlanta to celebrate Wu-Tang Clan's 25th anniversary of Enter the Wu-Tang: 36 Chambers that couldn't be replicated anywhere else.

Personal Highlights

At the WISH Gallery, eight local artists unveiled Wu-Tang–inspired installations while RZA and Masta Killa hosted chess matches and participated in a tea ceremony, making it a truly unforgettable night.

Work

Original Concept Experience Design Talent Booking Programming & Scheduling Marketing Strategy

Wu-Chain: 36 Traphouses

A mashup mixtape that blends the gritty wisdom of Wu-Tang Clan with the trap-heavy swagger of 2 Chainz. This culture-bending project reimagines classic bars and beats, bridging Shaolin and the South in a bold sonic collision that pays homage to both legends while creating something entirely new. The project was part of the marketing strategy promoting A3C and Atlanta's celebration of Wu-Tang Clan.

Wu-Chainz: 36 Traphouses cover art

Origin

This project was one of dozens of smaller (and larger) ways we celebrated Wu-Tang Clan's 25th anniversary. I had the idea and was able to convince DJ Critical Hype to produce the project and then I was able to get the blessing and support of Wu-Tang and 2 Chainz, who provided audio track and marketing support.

Impact

The project premiered exclusively on Rolling Stone and was featured across dozens of top-tier national media outlets. It earned widespread critical acclaim, praised for its creativity and cultural relevance.

50M+ Impressions
3M+ Organic Streams

Work

Executive Producer Marketing & Press Strategy

Creative

Wu-Tang Takeover poster
Wu-Tang Takeover poster